8 articles in this category
Why Should You Care About Third-Party Data Sharing?Every time you use a website, app, or smart device, your data often travels far beyond your screen....
Every day, organizations share data with partners, vendors, and platforms. It might be a retailer sending purchase histories to a loyalty program, a h...
Every time you sign up for a newsletter, click 'accept all cookies,' or log in with Google, your personal data takes a detour through third-party serv...
Understanding Your Digital Footprint: More Than Just CookiesIn my practice, I often start client engagements by asking a simple question: 'How many co...
You log into a news site to read an article. Within seconds, a dozen companies you have never heard of know your location, browser type, and what you ...
You've probably heard that your data is valuable. But how does it actually become a product? In this guide, we'll pull back the curtain on the data ma...
Introduction: The Invisible Architecture of the Modern WebFor over ten years, I've been dissecting the digital ecosystems of businesses, from nimble s...
Every time you search for a product, check the weather, or scroll through social media, you leave a digital footprint. Individually, each footprint se...